Work with a Men's Coach
JASON ADRIAN COOPER
Now Available for Online Coaching
Is It Time for a Radical Shift in Your Life?
Are you a man who feels like he’s carrying the weight of the world—but still not living up to what he knows he's capable of?
Maybe you’re burned out at work, overwhelmed by expectations, or just quietly dissatisfied—wondering if this is really all there is. You’re not broken. You’re not weak. You’re simply out of alignment with the man you were meant to be.
If any of this sounds familiar, you’re in the right place.
This site is your starting point.
🔹 Download your free guide — The Guide to Men’s Happiness, packed with insights to help you reconnect with clarity and purpose.
And if you're ready to go deeper, you’ll also discover how coaching can be the catalyst for real, lasting transformation—in your work, your relationships, and your sense of self.
The edge you’ve lost? It’s still within you. Let’s get it back.
Want to find out what makes men happy?
I have written a punchy book on what makes modern men happy in life. From the Books Blurb:
In today's fast-paced and ever-changing world, the quest for happiness, particularly for men, is fraught with challenges. The Man’s Happiness guide dives deep into the unique struggles men face as they navigate identity, purpose, relationships, and societal expectations. From the "Crisis of Masculinity" to the pressures of modern dating, this book offers a comprehensive look at how men can reclaim their sense of self and find lasting happiness. Through thought-provoking insights, readers are guided on a journey to redefine masculinity by shedding outdated roles while embracing resilience, competence, and purpose.
Tackling the importance of respect in relationships, healing from past trauma, cultivating brotherhood, and finding balance in the pursuit of success, this book empowers men to build meaningful lives. With practical advice on mindfulness, mindset, and the pursuit of purpose over superficial goals, The Men's Happiness Guide is a transformative manual for those seeking true fulfilment. It's not about chasing happiness—it's about creating it.
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Coaching
What My Coaching Resolves
When men come to me for coaching, they’re often at a crossroads. They might be feeling overwhelmed, burnt out, or stuck in some important aspect of their life. They’ve tried to fix things on their own, yet something still isn’t clicking.
Through coaching, I help them move beyond these challenges—whether it’s finding relief from stress, navigating emotional struggles, or breaking free from a sense of isolation. Together, we create pathways to a more balanced, energised, and connected life that feels aligned with their values and goals.
What My Clients Care About
The men I work with are deeply passionate about the things that matter most: family, friendships, success and crafting happiness. They care about adventure, connection, and making the most of life’s moments with those they love. For them, happiness is rooted in meaningful relationships and the joy of creating memories with others.
What Kind of People Are They?
My clients are already successful in their own regard, or well on their way to being there, they are also a vibrant, open-minded group of individuals who are ready to explore and grow. They approach coaching with curiosity and energy, and they’re not afraid to go deep when the moment calls for it. Many of them are playful, creative thinkers who thrive on trying new things and challenging themselves. Their zest for life and willingness to embrace change makes coaching with them an inspiring and fulfilling process.
My Goal for My Clients
Coaching is not about handing out advice or solving problems for my clients—it’s about empowering them to uncover their own answers and trust their instincts. My role is to help them see their innate resourcefulness and build the confidence to navigate life’s challenges on their terms.
My goal for my clients is to live lives of purpose, authenticity, and connection. I want them to wake up each day feeling fully alive, aware of what truly matters to them, and able to embrace life with an open heart. Life is fleeting, and I want them to live it to the fullest.
Why This Work Matters to Me
This work is personal to me. I’ve experienced burnout, depression and gone through psychosis and the emotional toll that comes with feeling lost or disconnected. Those struggles led me to confront my own vulnerabilities and ultimately helped me see the value of asking for help and building meaningful connections.
Through my own journey, I’ve come to believe in the transformative power of conversation and connection—especially among men. When we open up, share, and support each other, we can change not only our own lives but also the lives of those around us. Coaching gives me the chance to help others discover this truth for themselves.
What do you need help with?
Is your relationship in danger of ending?
Are you going through a midlife crisis? Facing a Midlife Crisis? You’re Not Alone A midlife crisis can feel like a storm you didn’t see coming. One day, life feels familiar and predictable; the next, you’re questioning everything—your career, relationships, and even your sense of purpose. It’s a deeply personal journey, but here’s the truth: you’re not alone, and this isn’t the end—it’s an opportunity for a new beginning. This phase of life doesn’t have to be about loss or confusion. It can be a time of rediscovery, growth, and transformation. Whether you’re feeling stuck in a career rut, disconnected in your relationships, or uncertain about your future, there are tools and strategies to help you move forward with confidence. Here, you’ll find resources to help you: Reignite your sense of purpose. Strengthen your relationships. Embrace new opportunities for personal growth. Create a roadmap for the next chapter of your life. Remember, a midlife crisis is not a failure—it’s a turning point. Let me help you turn it into your greatest comeback.
Is your relationship in danger of ending? Relationships rarely fall apart overnight. Most often, the warning signs are subtle at first—like a distance that grows over time, small conflicts that remain unresolved, or the gradual fading of connection and intimacy. If you’ve been feeling like something isn’t right, now is the time to take a closer look and take action. Here are some common signs your relationship may be at risk: Communication Breakdown: Are conversations turning into arguments or, worse, not happening at all? When communication stops, so does connection. Emotional Disconnection: Do you feel more like roommates than partners? Emotional distance often signals deeper issues. Frequent Criticism or Blame: Is there more finger-pointing than teamwork? Constant negativity can erode even the strongest bonds. Avoidance of Intimacy: Whether it’s physical or emotional, a lack of intimacy is a red flag that shouldn’t be ignored. A Sense of Hopelessness: If you or your partner are feeling like nothing will change, it’s easy to give up rather than fight for the relationship. If any of this resonates with you, it’s important to know that all is not lost. The fact that you’re here shows you care about finding a solution. Relationships can heal—even from the brink—when both partners are willing to make meaningful changes. Through coaching, you’ll gain the tools to rebuild trust, improve communication, and reignite the connection you once shared. Don’t wait until it’s too late—take the first step toward saving your relationship today.
Feeling stuck in your Career? From the moment we’re born, we inherit expectations—some spoken, some unspoken. They shape us before we even realise we have a choice. Parents, teachers, institutions, and the cultural zeitgeist impose a framework upon us, one that dictates what we should value, how we should behave, and what paths we should follow. And so, we comply. We make choices—not always because they are right for us, but because they align with what is expected. We take the “practical” job instead of pursuing the calling that once ignited our imagination. We settle into roles that feel safe, respectable, and socially sanctioned. At first, it seems fine—stable, even. But over time, that stability can morph into something far more insidious: stagnation. Perhaps you feel it now. A dull but persistent frustration. A sense that the life you’ve built is somehow misaligned with the life you were meant to live. You wanted to be a musician, an entrepreneur, a craftsman—something that spoke to you at a deeper level. But fear, external pressures, or self-doubt led you elsewhere. Now, you’re stuck. And the worst part? You don’t see a way out. That’s what it means to be trapped—not by circumstance, but by a lack of vision. When we can’t see alternatives, we resign ourselves to frustration, resentment, and despair. But resignation is not the solution. The solution is clarity—genuine, hard-earned clarity about where you are, how you got here, and what can be done to change it. You do have options. You can reorient your path. But first, you must confront the uncomfortable truth: the expectations that shaped you may no longer serve you. The question is, will you challenge them? Will you step into the responsibility of reshaping your own life? This is your call to action. Don’t ignore it.
Do you feel lonely? Men everywhere long for connection—for camaraderie, for shared experiences, for someone to grab a beer with after a long day. And yet, despite this deep-seated need, so many men remain isolated. They drift through life without close friends, without a true sense of brotherhood. They tell themselves they’re too busy, that it’s not important, that they’re fine on their own. But that’s not the truth. The truth is far darker. The truth is shame. Guilt is when you believe you’ve done something wrong. Shame is when you believe you are what’s wrong. And it’s shame—quiet, corrosive, and unrelenting—that keeps men alone. It convinces them they’re unworthy of real friendship. It tells them they don’t measure up, that if other men really knew them, they’d be judged, rejected, or ridiculed. And deeper still is the belief that you are not worth someone else’s time. That your presence is a burden. That you have nothing to offer. You hesitate to reach out, to make plans, to initiate connection—because why would anyone want to spend time with you? And so you stay silent, you stay alone, and the cycle repeats. But here’s the thing—you’re not alone in this. Every man you see, no matter how confident or put-together he seems, wrestles with fear, doubt, loneliness, and inadequacy. We all do. The idea that you’re uniquely broken is an illusion—a lie that isolates you and robs you of the relationships you need. The antidote? Courage. The courage to reach out. To connect. To realise that your struggles are not proof of your unworthiness, but of your humanity. The willingness to risk rejection in order to discover something deeper: true brotherhood. You don’t have to stay trapped in isolation. When you take that first step—when you break through the shame—you’ll find something remarkable: support, understanding, and the realisation that you were never as alone as you thought. Are you ready to break free?
Feeling angry, lost and confused? You’re angry. You’re hurting. You feel lost, frustrated—perhaps even ashamed. Life hasn’t turned out the way you thought it would, and you don’t know how to fix it. The weight of that confusion is unbearable, and you don’t know where to turn. But here’s something you need to understand: you are not alone in this. The struggles you face, the doubts that keep you awake at night, the burdens you carry—other men are carrying them too. You might believe your problems are uniquely yours, that no one else could possibly understand. But that’s a lie. The details of our lives may differ, but the experiences—the struggles, the triumphs, the fears—are universal. And that is exactly why you need to surround yourself with men who will challenge you, support you, and hold you accountable. The right men’s group, the right mentor, the right coach—these relationships have the power to reshape your entire existence. Because when men come together, they don’t just talk. They transform. Through brotherhood, you begin to see clearly. You realise that the things holding you back—self-doubt, resentment, fear—are obstacles you can overcome. You gain perspective, wisdom, and the courage to act. You stop making excuses. You start making progress. And here’s the hard truth: if you don’t trust other men, you will remain stuck. You will remain bitter, isolated, and lost. But when you take the risk—when you step into a circle of men who refuse to let you stay weak—everything changes. Your relationships improve. Your confidence grows. You become the kind of man others respect—the kind of man you respect. So, whatever pain you’re in right now, whatever problem seems insurmountable, take this advice: trust the men. Find the right guidance. Accept the challenge. And become the man you were meant to be.
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The societal trap
In our society, success is often narrowly defined by material wealth and career accomplishments. While these pursuits have their place, they fail to capture the full picture of what it means to truly thrive as a human being.
Real success demands a broader, more integrated approach. You must take responsibility for your health, foster meaningful relationships, cultivate your passions, and actively seek moments of joy, adventure, and discovery. These are not distractions—they are the foundations of a balanced and meaningful existence.
Life is finite, and it unfolds in the present. If you allow yourself to drift aimlessly, prioritising only what society deems valuable, you risk squandering your one shot at existence. Instead, confront the challenge head-on. Have the courage to clarify what truly matters to you and the discipline to structure your life around those priorities. Only then can you find genuine fulfilment and purpose.
1) Investing in Relationships
Relationships are not optional; they are foundational. They bind us to the world and to one another, grounding us in a network of mutual care and responsibility. Investing in relationships is not merely about fostering personal happiness—it’s about creating a system of reciprocal support, a safety net for life’s inevitable challenges. But relationships require work. They demand honesty, vulnerability, and a willingness to navigate conflict constructively. If you neglect these bonds, you isolate yourself, and isolation is a breeding ground for despair. Build and nurture your relationships as though your life depends on them—because, in many ways, it does.
2) Define Your Own Success
The world will try to tell you what success looks like—wealth, power, accolades. But these external measures are often hollow, leaving many feeling unfulfilled despite achieving them. True success must be defined from within. Ask yourself: what matters most to you? What aligns with your values, your strengths, and your sense of purpose? Once you have that clarity, you can build a life around those principles, rather than chasing goals that belong to someone else. To define your own success is to take ownership of your life, to free yourself from the tyranny of comparison and superficial validation.
3) Prioritise WellBeing
You can’t accomplish anything without a solid foundation, and your well-being—both physical and mental—is that foundation. Neglect your health, and everything else will crumble, no matter how carefully constructed. Prioritising your wellbeing is not selfish; it’s a prerequisite for contributing meaningfully to the world. This means cultivating habits of discipline: eating well, exercising, resting adequately, and taking time to recharge your spirit. It also means confronting your psychological struggles head-on, whether through self-reflection, therapy, or meaningful conversation. A healthy mind and body allow you to take on life’s challenges with resilience and clarity.
4) Everything Depends on Your Perspective
The way you perceive the world shapes your experience of it. Two people can face the same circumstance, yet one finds despair while the other discovers opportunity. Why? Because perspective matters. If you view life as a series of insurmountable obstacles, that’s precisely what it will become. But if you frame life’s challenges as opportunities for growth, you open the door to transformation. This shift in perspective requires effort—it’s a discipline, a reorientation of your mental framework. But when you change how you see the world, you change the world itself.
5) Give Back and Find Purpose
Purpose is not something you discover; it’s something you create, and it often emerges when you focus on serving others. When you give back—whether through mentorship, charity, or simply acts of kindness—you connect to something larger than yourself. This connection fosters meaning, grounding you in the awareness that your existence matters to others. It’s not wealth or status that makes a life significant; it’s the contributions you make to the well-being of others. To give back is to step out of the narrow confines of self-interest and into the expansive realm of purpose.
6) Become a Lifelong Learner
Learning should not end when formal education does. The moment you stop learning is the moment you begin stagnating. The world is infinitely complex, and each piece of new knowledge expands your capacity to engage with it meaningfully. Lifelong learning keeps your mind sharp, your spirit curious, and your approach adaptable. But learning is not just about accumulating facts; it’s about transforming yourself through understanding. Read deeply, seek out new experiences, and listen to those who challenge your perspective. Growth is a process, and to embrace it fully is to commit to learning for the entirety of your life.
Shift Your Focus: From Problems to Solutions
As men, we share common desires—universal goals that resonate deeply within us.
We want to experience joy and passion, to live lives infused with a sense of vitality and meaning.
We long for harmony and fulfillment in our relationships, to connect with those we love in ways that are honest and sustaining.
We seek to feel valuable, to contribute to the world through work that is not only profitable but also deeply rewarding.
We want freedom from the corrosive emotions of anger, jealousy, and resentment—those forces that, left unchecked, erode our integrity and potential.
We yearn to know, unequivocally, that we are good enough as men, as fathers, and as husbands.
And above all, we crave the confidence to move through life without being shackled by doubt and fear.
But here’s the challenge: these aspirations don’t materialize on their own. You must confront the chaos within you, wrestle with it, and transform it into order. Stop obsessing over the problem, and instead, orient yourself toward the solution. Take responsibility, define your goals, and structure your actions to meet them.
Only then can you rise to the occasion and build the life you were meant to lead.